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OnAudience: Data & Programmatic news in a nutshell | 01.04.2022 - 15.04.2022

We have compiled the most important programmatic news from the data, online advertising and CTV market from 1st April 2022 to 15th April 2022. Check out what happened in the last two weeks on the data & programmatic market.

A future without 3rd party cookies - how to prepare? 

Advertisers are constantly looking for alternatives to cookies. More and more advertisers are trying to adapt to the impending new reality. 

88% of advertisers say they still use cookies. As many as 97% confirmed this in May 2021. This is a small difference so far, but it will grow at a very fast pace. 

Advertisers are taking advantage of new solutions offered by various technology and platform partners to maintain their media strategies in the face of coming changes. 

Find out how you can prepare for a cookieless future. 

Record advertising spending - the future belongs to VOD platforms 

The IAB has released a report on advertising spending in the US in 2021. The market value grew again (+35% YoY), reaching $189 billion. Search advertising saw the largest share, video advertising saw the largest growth, and the future of online advertising belongs to the video streaming market.

CTV report from Nielsen - how many hours do we spend watching video streaming? 

 Nielsen presents a comprehensive report on OTT and CTV platforms. According to the data, users spend 169.4 hours per week streaming video. This is an 18% increase compared to last year. As many as 72% of users are delighted with the services offered and do not intend to abandon their services. 

The data also looks at the time spent streaming video, the number of streaming platforms purchased, the number of programs offered by the platforms, and the user experience. 

TV is still the most popular devices among OTT content

The TV continues to be the device we use most for video viewing. 41% of VOD content consumption is via TV. In comparison, smartphones now hold a quarter of the share (26%), up from 21% last year. 

CTV is a hot topic right now, so it's worth checking out how you can benefit from it. You can tailor our ready-to-go segments to your advertising campaign or customize the raw data stream to suit your needs.

Data privacy: attitudes soften

People's attitudes to data sharing have changed over the past 10 years, according to new research. Most agree that data sharing is essential in the modern world - 60% of Brits say this. Now in 2022, 61% of consumers see their personal data as an asset that can be used to negotiate better prices and deals with companies.

Older Reports

Global Data Market Report OnAudience.com
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