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Reach the right people with accurate audience data

OnAudience provides audience data that lets you:

  • Create your custom segment in 48h
  • Use data from trusted sources that comply with GDPR & CCPA
  • Check reach of our segments online
  • Find your audience using Desktop, Mobile or Brands Taxonomy
  • Get free look-alike audiences
Access our taxonomy
Check how to purchase our audience data
Our desktop data covers 200 markets with globally unified taxonomy, including more than 1,000 predefined segments. Profiles are precisely categorised on the basis of demographic data, interests and purchase intents of web users. We create and provide custom segments on demand.
Demography
145 demographic segments describing online users
Interests
Over 350 categories, e.g., Arts & Entertainment, Sports, Health & Fitness
Intents
Nearly 100 purchase intents, such as, Automotive, Electronics, Sporting goods
Access our taxonomy
Our unique brand taxonomy allow you to reach out to customers, who are often exposed to contact with a specific brand, e.g. Coca-Cola, BMW or Apple. It includes over 270 segments, which contain millions of anonymous profiles that, e.g. read an article, visited product website or watched a video about a specific brand. Segments are divided into categories, such as Automotive, Electronics or Financial services.
1
User is exposed to contact with a brand
2
User profile is assigned to the specific brand’s segment
3
The segment is ready to be used for targeting the right audience
Access our taxonomy
We analyze more than 800 million unique Advertising IDs from all European countries. The data is categorised on the basis of demography and mobile behaviour. Using advanced machine learning algorithms we segmented web users into characteristic profiles, e.g., automotive fans, air travellers or cat owners. We create custom segments on demand.
Demography & behaviour
More than 150 categories, e,g., Life Stage, Shopping, Arts & Entertainment, Age
Mobile segments
Based on geotrapping and mobile behaviour, e.g., Parents, Music Lovers, Radio Listeners
Access our taxonomy
The accuracy of our audience data overtook Nielsen DAR benchmarks levels of up to 50%
To precisely reach your audience you need trusted data. As one of the top audience data providers, our data is always up-to-date and the quality of our segments is verified by an independent market standard – Nielsen Digital Ad Ratings.

Users interests and intentions change in time. That is why the lifetime of our cookies is 30 days. We do not store older files, so by choosing our segments, you know that their interests or purchase intentions are fresh. So you’ll spend your budget effectively.

To verify the quality of our segments we run an independent market test - Nielsen DAR, which compares our data to other audience data providers. The results of OnAudience.com data overtook benchmark levels of up to 50 percentage points. See the results in details - download the document that summarises our test and shows the quality of OnAudience.com segments.
Looking for a custom audience? Get in touch.

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  • advise how to choose and create the right audience
  • talk how to target users on specific markets
  • explain how to optimize your campaigns and media budget
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Reach your target audience with custom segments

By using a custom segment tailored for your specific campaign, you can reach people with specific attributes, such as age, gender, interests or purchase intentions.

How can you create your own custom audience?

1

Brief analysis

2

Finding the right group in our database that includes over 27 billion profiles

3

Creating a custom audience with the chosen attributes

4

Licensing custom segment to the private marketplace

View examples of our custom segments

GDPR compliance
Data privacy is a matter of strategic importance for our company. That is why we offer only non personally identifiable information. The data is stored and processed on our DMP OnAudience.com, where it is always subjected to anonymization process.

OnAudience.com’s products and services comply with GDPR Privacy policy. We build our Big Data solutions based on Privacy by Design.
GDPR compliance
GDPR compliance of our products and services was confirmed by legal analysis of global consulting corporation
Data anonymization
To protect users privacy all data we process is subjected to anonymization process
IAB's TCF 2.0 compliance
We are a partner of TCF 2.0 which helps digital companies ensure they comply with the GDPR and ePrivacy Directive.
PRIVACY
Non-PII data only
We do not collect any personally identifiable information
Do-Not-Track
We respect DNT headers sent by web browsers
Opt-Out
We support IAB recommendations
Integration with global partners
OnAudience.com is a trusted partner of leading adtech companies. We are integrated with global partners and data distributors, so you can easily run campaigns to selected target groups by using chosen platform.

Find the right users or create a custom segment and reach out them in your campaigns via display ads, video, search or social media.

You can create or use a ready-made segments from our taxonomy which contain over 1,000+ segments, including demography, interests and purchase intentions of Internet users. Build your target groups, reach out to new customers and try various marketing techniques, such as cross-selling or up-selling to increase your sales.
By using our data you will ensure that you are sending the right messages to the right audiences.
Contact us to learn more about our data.
Learn more about using audience data
How to use the power of 3rd party data in digital marketing?
Learn what is 3rd party data and find out what to take into account in choosing audience data providers.
What is customer segmentation and how to use custom segments?
Check how to build custom segments and run highly personalized campaigns.
What is brands taxonomy and how to use brands segments?
Find out what separates users interested in BMW from the ones interested in Volvo.
How to process customer data and comply with GDPR?
Find out how to use data in accordance with GDPR regulation.

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