Users interests and intentions change in time. That is why the lifetime of our cookies is 30 days. We do not store older files, so by choosing our segments, you know that their interests or purchase intentions are fresh. So you’ll spend your budget effectively.
To verify the quality of our segments we run an independent market test - Nielsen DAR, which compares our data to other audience data providers. The results of OnAudience.com data overtook benchmark levels of up to 50 percentage points. See the results in details - download the document that summarises our test and shows the quality of OnAudience.com segments.