Reach the right people with high-quality audience data

OnAudience provides audience data that lets you:

  • Use cookieless data based on Public IDs, MAIDs or CTV IDs
  • Create your custom segment in 48h
  • Use data from trusted sources that comply with GDPR & CCPA
  • Find your audience using Desktop, Mobile or Brands Taxonomy
  • Get free look-alike audiences
Find your target audience
Our desktop data covers 200 markets with globally unified taxonomy, including more than 1,000 predefined segments. Profiles are precisely categorised on the basis of demographic data, interests and purchase intents of web users. We create and provide custom segments on demand.
Demography
145 demographic segments describing online users
Interests
Over 350 categories, e.g., Arts & Entertainment, Sports, Health & Fitness
Intents
Nearly 100 purchase intents, such as, Automotive, Electronics, Sporting goods
Find your target audience
We analyze millions of CTV user profiles from all over the world. The profiles are based on various IDs e.g. cookieless IDs, CTV ID. On the basis of users` activity within TV apps and devices, we create unique segments. There are 3 key criteria distinguished in the process of creating segments: Genre, Network, VOD. CTV custom segments are created on client`s demand
Genre
Category of content in which the user was interested, e.g.: cooking, automotive, history
Network
Specific channels watched by users
VOD
Services someone was using to consume the content
Find your target audience
Our unique brand taxonomy allow you to reach out to customers, who are often exposed to contact with a specific brand, e.g. Coca-Cola, BMW or Apple. It includes over 270 segments, which contain millions of profiles that, e.g. read an article, visited product website or watched a video about a specific brand. Segments are divided into categories, such as Automotive, Electronics or Financial services.
1
User is exposed to contact with a brand
2
User profile is assigned to the specific brand’s segment
3
The segment is ready to be used for targeting the right audience
Find your target audience
We analyze more than 800 million unique Advertising IDs from all European countries. The data is categorised on the basis of demography and mobile behaviour. Using advanced machine learning algorithms we segmented web users into characteristic profiles, e.g., automotive fans, air travellers or cat owners. We create custom segments on demand.
Demography & behaviour
More than 150 categories, e,g., Life Stage, Shopping, Arts & Entertainment, Age
Mobile segments
Based on geotrapping and mobile behaviour, e.g., Parents, Music Lovers, Radio Listeners
Find your target audience
The accuracy of our audience data overtook Nielsen DAR benchmarks levels of up to 50%
To precisely reach your audience you need trusted data. As one of the top audience data providers, our data is always up-to-date and the quality of our segments is verified by an independent market standard – Nielsen Digital Ad Ratings.

Users interests and intentions change in time. That is why the lifetime of our cookies is 30 days. We do not store older files, so by choosing our segments, you know that their interests or purchase intentions are fresh. So you’ll spend your budget effectively.

To verify the quality of our segments we run an independent market test - Nielsen DAR, which compares our data to other audience data providers. The results of OnAudience.com data overtook benchmark levels of up to 50 percentage points. See the results in details - download the document that summarises our test and shows the quality of OnAudience.com segments.
Looking for a custom audience? Get in touch.

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  • advise how to choose and create the right audience
  • talk how to target users on specific markets
  • explain how to optimize your campaigns and media budget
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Reach your target audience with custom segments

By using a custom segment tailored for your specific campaign, you can reach people with specific attributes, such as age, gender, interests or purchase intentions.

How can you create your own custom audience?

1

Brief analysis

2

Finding the right group in our database that includes over 27 billion profiles

3

Creating a custom audience with the chosen attributes

4

Licensing custom segment to the private marketplace

View examples of our custom segments

GDPR compliance
Data privacy is a matter of strategic importance for our company. The data is safely stored and processed on our DMP OnAudience.com.

OnAudience.com’s products and services comply with GDPR Privacy policy. We build our Big Data solutions based on Privacy by Design.
GDPR compliance
GDPR compliance of our products and services was confirmed by legal analysis of global consulting corporation
IAB's TCF 2.0 compliance
We are a partner of TCF 2.0 which helps digital companies ensure they comply with the GDPR and ePrivacy Directive.
PRIVACY
Do-Not-Track
We respect DNT headers sent by web browsers
Opt-Out
We support IAB recommendations
Integration with global partners
OnAudience.com is a trusted partner of leading adtech companies. We are integrated with global partners and data distributors, so you can easily run campaigns to selected target groups by using chosen platform.

Find the right users or create a custom segment and reach out them in your campaigns via display ads, video, search or social media.

You can create or use a ready-made segments from our taxonomy which contain over 1,000+ segments, including demography, interests and purchase intentions of Internet users. Build your target groups, reach out to new customers and try various marketing techniques, such as cross-selling or up-selling to increase your sales.
By using our data you will ensure that you are sending the right messages to the right audiences.
Contact us to learn more about our data.
Learn more about using audience data
How to use the power of 3rd party data in digital marketing?
Learn what is 3rd party data and find out what to take into account in choosing audience data providers.
What is customer segmentation and how to use custom segments?
Check how to build custom segments and run highly personalized campaigns.
What is brands taxonomy and how to use brands segments?
Find out what separates users interested in BMW from the ones interested in Volvo.
How to process customer data and comply with GDPR?
Find out how to use data in accordance with GDPR regulation.

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