[Free Ebook] Custom Segments Compendium
83% of users are ready to share their personal data to feed a tailored ad campaign, Accenture reports. Hyper-personalization is one of the strongest trends in the advertising market this year, and involving a custom segment in there is a good choice. Here's why.
A custom segment is a versatile channel for reaching your target audience with non-standard attributes to raise your brand awareness, find new clients hence increase the revenue. Our custom segments are created by data scientists within OnAudience database that currently counts more than 27 billion user profiles. Today we have more than 270 custom segments, dedicated to certain groups of interests, fans of special occasions and annual events. We are pleased to share them with you.
Ebook "Custom Segments Compendium" presents examples of the most popular and universal custom segments, which count millions of user profiles worldwide and are ready to use in your targeting campaign right away.
Custom Segments Compendium - download free ebook
From this e-book you will learn:
- how do we create a custom segment
- how do we build a dedicated taxonomy
- a case study of targeting campaign that brought CTR to a double-digit number
For whom is the ebook dedicated to:
- digital marketers
- programmatic specialists
- data scientists