Access our online taxonomy to easily find your target group
Login Demo Request
array(1) { [0]=> object(WP_Term)#1455 (16) { ["term_id"]=> int(10) ["name"]=> string(16) "Audience Reports" ["slug"]=> string(16) "audience-reports" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(10) ["taxonomy"]=> string(8) "category" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(5) ["filter"]=> string(3) "raw" ["cat_ID"]=> int(10) ["category_count"]=> int(5) ["category_description"]=> string(0) "" ["cat_name"]=> string(16) "Audience Reports" ["category_nicename"]=> string(16) "audience-reports" ["category_parent"]=> int(0) } }
mobility-explanationUS

Coronavirus outbreak: mobility of US and UK citizens

  • The mobility of citizens in the US
  • The mobility of citizens in the UK

The world faces the quarantine elongation and new mobility restrictions due to coronavirus outbreak. Although contrary to the common belief of public opinion, the world did not stay still. The residents did not stay at home, which was revealed in an analysis of 2.4 billion mobile devices from the UK, European countries, USA, Canada and Japan.

It is a fact that tourism has been stopped, but a large part of business traffic or cross-border traffic is still functioning despite the coronavirus outbreak. It constantly affects the relatively high mobility rate all around the world. As a result of sharp restrictions introduced in many countries, mobility all around the world has been reduced by half in the last month. 

We prepared a new mobility report to check if people do stay at home and if the lockdowns and restrictions truly work. Although many borders are closed, the international traffic is still alive and people limited their mobility in the best cases only by 50%.

Methodology

The presented reports were prepared based on anonymous data collected from mobile devices, including primarily mobile phones connected to the Internet. The geolocation was determined based on the GPS system to ensure adequate precision. 

Data used for this study were collected between February 27 and March 29. All data were standardized so different markets could be compared.

Analysis of the mobility

The charts of audience reports prepared with the mobility indicator show an average distance made by a statistical citizen of a given country. The value of 100% means an average daily distance made by citizens before the study was conducted, and the colored line shows the current measurement of an average distance made by residents of given countries every day. Due to that, the level of activity before and during the study can be easily compared.

We prepared maps of mobility as well as people flows and locations of the visiting people for:

  • Great Britain
  • the USA

Mobility limitations around the world

From the beginning of March, there has been a gradual limitation of travelers in the world. Although their number is still decreasing, the largest decline could be observed in the first week of March. On a global scale, the mobility has dropped by half and has remained at a similar level since March 22. 

total-travelers-wrld

The mobility of citizens in the US

Population flows in the USA 

Due to coronavirus outbreak in the USA, the traffic between the Schengen Area has dropped by half over the past month and has remained relatively stable since March 20, both in cases of arrivals to the USA as well as departures to Europe.

A similar change in mobility can be observed between the USA and the UK. It has dropped by nearly 50% and has remained stable since March 20. There is a significant difference between people leaving the US, and those who come to America from the UK. There are about 10 percentage points more for people incoming than the ongoing ones.

People who had come to the USA just prior to the restrictions on mobility were introduced had visited other countries on each continent before. There were mainly neighboring countries (Canada, Mexico) as well as Europe.

The location of the incoming population coincides with the US population density map. People who came to the country are staying mainly on the east coast - the largest mobility can be observed in New York and the surrounding areas - as well as in main population centers of the west coast (Los Angeles, San Francisco).

Mobility limitation between the Schengen Area and the USA

The number of people traveling between the Schengen Area and the USA is constantly declining. The introduction of mobility restrictions from March 13 caused only a temporary surplus of traffic towards the USA. 

schengen-vs-US

Sources of those coming to the USA from abroad

People who had come to the USA just prior to the restrictions on mobility were introduced had visited other countries on each continent before. There were mainly neighboring countries (Canada, Mexico) as well as Europe. Comparing the location of people in the US, we can observe that travelers from around the world are presented in the most populated parts of America. 

mobility-us

The location of people who came to the USA from abroad

The location of the incoming population coincides with the US population density map. People who came to the country are staying mainly on the east coast - the largest mobility can be observed in New York and the surrounding areas - as well as in main population centers of the west coast (Los Angeles, San Francisco).

US-mobility

The mobility of citizens in the UK

Population flows in the UK 

Due to coronavirus outbreak, the United Kingdom has significantly limited the mobility with the Schengen Area (by up to around 80%), but when one observes the flow of people between the UK and the US, a decrease of only around 50% can be seen.

Travelers who had come to the UK just prior to the restrictions on mobility were introduced had visited all European countries before. Those were largely the countries that currently suffer heavily from the coronavirus, such as Spain and France. 

The travelers from Europe who had come to the UK before restrictions were introduced reached the largest urban centers - mainly London and surrounding areas, Manchester, Liverpool as well as the largest cities in Scotland (Edinburgh, Glasgow) and the capital of Northern Ireland.

The British slightly reduced their mobility inside the country. Restrictions introduced on March 25 - late if compared to other European countries - just start to bring results that can be seen on the map that shows the mobility of the UK residents.

Compared to other European countries such as France, Italy, Germany or Poland, mobility in the UK was limited to a small extent and, at the end of March, it is similar to the average level of mobility from the end of February.

Despite the fact that sharp restrictions were introduced in order to prevent a larger coronavirus outbreak, even the countries that note the highest number of coronavirus cases did not limit their mobility dramatically - maximally of about 50% (Italy, Spain, France).

Mobility limitation between the Schengen Area and the UK

Since March 13, there has been a surplus of people leaving the Schengen Area and aiming to the UK, but the total traffic has been steadily falling and has now been severely reduced - by around 80%.

Sources of those coming to the UK from abroad

Travelers who had come to the UK just prior to the restrictions on mobility were introduced had visited all European countries before. Those were largely the countries that currently suffer heavily from the coronavirus, such as Spain and France. 

 

Abroad travelers destination

The travelers from Europe who had come to the UK before restrictions were introduced, reached the largest urban centers - mainly London and surrounding areas, Manchester, Liverpool as well as the largest cities in Scotland (Edinburgh, Glasgow) and the capital of Northern Ireland. 

 

Mobility of residents within the UK

The red color on the maps indicated the devices that belong to people who moved around. The green color, on the other hand, indicated the devices that belonged to people who did not change their place of stay.

The British remotely restricted mobility within the country, and the restrictions introduced on March 25 just start to bring some small effects in terms of mobility limitations.


27 February 

gb-mobility

29 March

gb-mobility2

Mobility in selected European countries

Despite the fact that sharp restrictions were introduced in order to prevent a larger coronavirus outbreak, even the countries that note the highest number of coronavirus cases did not limit their mobility dramatically - maximally of about 50% (Italy, Spain, France).

In Germany and the UK, mobility of the residents is similar to this from a month, despite a much larger number of coronavirus infections and government restrictions on the mobility. 

Mobility restriction between the UK and the US

The number of people traveling between the UK and the US is constantly declining, and the introduction of mobility restrictions for a larger coronavirus outbreak prevention, from March 16 caused only a temporary surplus of traffic towards the USA. 

 

All data we process on our DMP is non-personally identifiable information. The raw data we collect is subjected to the anonymization process to protect the personal data of internet users. Data collected and processed by OnAudience.com enables marketers to personalize their online ad campaigns and expand their Business Intelligence solutions (data enrichment).

Recomended for you

direct-vs-programmatic-desc
direct-vs-programmatic-desc

Hear from us!

Sign Up for Our Monthly Newsletter


Your email was successfully added.