Articles

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  10.05.2019

  What is programmatic advertising?

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  26.04.2019

  SSP (supply-side platform): definition, how it works?

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  23.04.2019

  Case study: creating custom audiences for bwin campaigns

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  17.04.2019

  What is Data Stream and how to use it

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  29.03.2019

  DSP (Demand Side Platform): definition, how it works?

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  22.03.2019

  What is Real time bidding (RTB) – definition

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  05.03.2019

  DMP vs. CDP – 5 key differences

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  22.02.2019

  How to use Audience Reports to get insights about users?

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  04.02.2019

  Case Study: DMP for one of the largest mountain resorts in CEE...

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  10.01.2019

  Why do you need a Data Management Platform?

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  27.12.2018

  Trends in digital marketing in 2019

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  21.12.2018

  What is data-driven marketing?

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  04.12.2018

  What is second party data?

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  13.11.2018

  What is first party data?

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  05.11.2018

  Understanding target audience: definition and types

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  17.10.2018

  Brands taxonomy: what separate users interested in BMW from the ones interested...

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  14.09.2018

  Global data market will exceed $20 B this year and is growing...

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  07.09.2018

  What is customer segmentation and how to use custom segments?

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  23.07.2018

  What is look-alike modeling?

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  14.07.2018

  6 key benefits of implementing DMP in your business

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  10.07.2018

  How to process customer data and comply with GDPR

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  07.07.2018

  What is a Data Management Platform?

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  28.06.2018

  How to use the power of 3rd party data in digital marketing?

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  14.06.2018

  Creating Custom Segments – World Cup Soccer Fans

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  02.06.2018

  Global data market is going to exceed $18 B this year

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