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CTV ad market is still on the rise as brands invest more in digital and programmatic advertising – Data & Programmatic news in a nutshell

We have compiled the most important news from the data, online advertising and programmatic market from 1st to 23rd November 2022. Check out...

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27.10.2022
Connected TV glossary – everything you need to know about CTV area
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11.10.2022
FIFA World Cup is coming – reach football fans from all over...
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29.09.2022
5 benefits of ID Graph – cookieless alternative
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30.08.2022
Fast growth of CTV and increase in US ad spend in 2022...
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27.06.2022
Cookieless future – how can you prepare for the withdrawal of 3rd...
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20.06.2022
The global ad market will grow as CTV ad spending does- Data...
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06.06.2022
Cookieless solutions are taking off and Topics API the enter next stage-...
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24.05.2022
Ad spend will hit $876.1B – Data & Programmatic news in a...
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29.04.2022
Ad spending increased not only in UK but also in the US...
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21.04.2022
CTV Audience Data – reach online TV users
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15.04.2022
The future belongs to the VOD- Data & Programmatic news in a...
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07.04.2022
Facebook advertising – how to use Mobile IDs to reach users on...
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04.01.2022
Programmatic trends in 2021/2022? (Part 1.)
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18.10.2021
Programmatic targeting: Options to improve your business
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08.07.2021
Post cookies advertising alternatives
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04.01.2021
How to Choose a Device Graph Vendor (+ Top Providers)
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11.08.2020
What is Behavioral Marketing? How does it work?
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26.05.2020
DMP For Publishers: 6 Effective Ways To Increase Revenue
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19.05.2020
How to Buy Audience Data (Including Third-Party Data)
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08.05.2020
How to Choose a 3rd-party Data Provider (Top Audience Data Providers in...
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05.05.2020
Audience Data Marketplaces – What You Need to Know
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20.04.2020
How to create a personalized campaign
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02.04.2020
What is Audience data and how does it work?
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31.03.2020
New DMP release from OnAudience.com
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04.03.2020
Geotargeting programmatic campaign: main points, advantages, examples
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24.02.2020
Mobile Ad ID (MAID): Advertising User Device Identification for Mobile Campaigns
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11.02.2020
Mobile App Data Stream: powerful data feed for your mobile campaign
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29.01.2020
Content Marketing for B2B: how to deal with it?
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22.01.2020
What is Mobile Advertising? Key points and benefits
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07.01.2020
Consent Management & TCF by IAB
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17.12.2019
Digital marketing trends 2020
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13.12.2019
We comply with IAB’s TCF 2.0 and we’re ready to adapt IAB’s...
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11.12.2019
California Privacy Law in advertising
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09.12.2019
3rd party cookies and post-cookies advertising – fact check
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28.11.2019
Christmas 2019: trends & best practices for digital marketers
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20.11.2019
Case Study: a DMP and raw data stream for Web2Metrics
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19.11.2019
How to create custom segments?
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12.11.2019
Black Friday 2019 – stats and tips for digital marketers
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21.10.2019
Programmatic advertising platforms: a complete guide
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11.10.2019
Methods of data collection
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01.10.2019
Raw Data Enrichment
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27.09.2019
Data privacy in OnAudience.com – how do we comply with the GDPR
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18.09.2019
5 ways to use DMP in online marketing
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03.09.2019
Data Management Platform Pricing & Buyer’s Guide
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29.08.2019
DMP vs DSP in advertising technology: when to use both platforms
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31.07.2019
How to build in-house programmatic competencies
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24.07.2019
Programmatic advertising vs. direct buying – infographic
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18.07.2019
5 ways to use Data Stream
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04.07.2019
1st party data vs 2nd party data vs 3rd party data
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27.06.2019
What is DataTech?
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19.06.2019
What is raw data? Definition, examples
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06.06.2019
Customer journey: what is it?
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10.05.2019
What is programmatic advertising?
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26.04.2019
SSP (supply-side platform): definition, how it works?
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17.04.2019
What is Data Stream and how to use it
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29.03.2019
DSP (Demand Side Platform): definition, how it works?
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22.03.2019
What is Real time bidding (RTB) – definition
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05.03.2019
DMP vs. CDP – 5 key differences
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22.02.2019
How to use Audience Reports to get insights about users?
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04.02.2019
Case Study: DMP for one of the largest mountain resorts in CEE...
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10.01.2019
Why do you need a Data Management Platform?
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27.12.2018
Trends in digital marketing in 2019
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21.12.2018
What is data-driven marketing?
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04.12.2018
What is second party data?
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13.11.2018
What is first party data?
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05.11.2018
Understanding target audience: definition and types
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17.10.2018
Brands taxonomy: over 270 segments of profiles interested in specific brand
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14.09.2018
Global data market will exceed $20 B this year and is growing...
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07.09.2018
What is customer segmentation and how to use custom segments?
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23.07.2018
What is look-alike modeling?
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14.07.2018
6 key benefits of implementing DMP in your business
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10.07.2018
How to process customer data and comply with GDPR
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07.07.2018
What is a Data Management Platform?
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28.06.2018
How to use the power of 3rd party data in digital marketing?
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14.06.2018
Creating Custom Segments – World Cup Soccer Fans
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02.06.2018
Global data, programmatic and display ad market 2017-2021
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