OnAudience Graph

Accurate ID matching, based either on devices or cookieless IDs (e.g. Connected TV IDs, Public IDs, MAIDs), using OnAudience extensive database of 50B user profiles and global network of trusted data providers.

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Benefits of
OnAudience Graph

The average consumer has over 3 connected devices that they use to browse, engage and shop online, often switching across each device, this is continually increasing.

Reaching, targeting and engaging the same user on multiple devices and platforms is possible through cross-device and ID graph targeting.

An OnAudience Graph can help marketers, advertisers, and publishers:

Deliver more relevant ads across different devices

Better understand your customers and how they interact with your brand

Increased clarity to your ad targeting

Reduce ad waste by targeting users more effectively

Move towards cookieless tracking and targeting

Increase advertising reach by targeting additional devices

How does OnAudience create customer profiles?

OnAudience is one of the world’s largest programmatic data providers. How do we collect data and create user profiles?

Anonymous data from over 7.7 billion devices from over 200 countries is continuously collected and processed by OnAudience.com.

200

countries

7.7 B

devices

4.5 B

Daily Data Signals

Using OnAudience’s advanced probabilistic matching algorithms, various digital touchpoints and devices are stitched together to create over 50 billion anonymous user profiles from disparate user identifiers.

3.4 B

users

50 B

user profiles

Available user ID pairings

How does the ID graph process work?

Supply us with the identifiers you’d like to match. OnAudience will provide you with a feed of the user IDs pairings of your choice.

Available ID pairings:

Cookie ID
CTV ID
MAID
Public ID

Learn more about using CTV IDs in targeting

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OnAudience Graph use cases

Data Enrichment

For marketers

Enrich your 1st-party data to gain new valuable business insights about your customers. You’ll be able to get a better understanding of who your users are, how they interact with your brand and be able to reach them more effectively with advertising.

How you can use it?

For publishers

Data enrichment helps you get new insights about your users and what kind of content they’re most interested in. You’ll be able to create more relevant content and improve your monetization efforts.

How you can use it?

Campaign extension & improved ad targeting

For advertisers

Using cross-device ID matching, advertisers can increase the scope of their campaigns by targeting the same user on different devices. Other benefits include more accurate targeting and reduced ad waste.

How you can use it?

Social Scope

For marketers and advertisers

Enable access to your target audience within the walled gardens of social media. Provide us with your cookie or user IDs and we’ll pair them with their MAIDs that you can use to target your audience on social media.

How you can use it?

Partnerships with global ad tech leaders

OnAudience.com is a trusted partner of leading ad tech companies. We are integrated with global partners and data distributors, so we can match your target group’s ID with the common IDs on the digital market.

We’re integrated with top DMP and DSPs, but we also participate in digital market initiatives, such as TCF 2.0 to make sure that our data is processed in compliance with data privacy rules, and with users’ consent to processing their data.

Start matching your audiences with our data

to increase the efficiency of your campaigns

Dive deeper into ID management