
Accurate ID matching, based either on devices or cookieless IDs (e.g. Connected TV IDs, Public IDs, MAIDs), using OnAudience extensive database of 50B user profiles and global network of trusted data providers.
Accurate ID matching, based either on devices or cookieless IDs (e.g. Connected TV IDs, Public IDs, MAIDs), using OnAudience extensive database of 50B user profiles and global network of trusted data providers.
The average consumer has over 3 connected devices that they use to browse, engage and shop online, often switching across each device, this is continually increasing.
Reaching, targeting and engaging the same user on multiple devices and platforms is possible through cross-device and ID graph targeting.
An OnAudience Graph can help marketers, advertisers, and publishers:
OnAudience is one of the world’s largest programmatic data providers. How do we collect data and create user profiles?
Anonymous data from over 7.7 billion devices from over 200 countries is continuously collected and processed by OnAudience.com.
countries
devices
Daily Data Signals
Using OnAudience’s advanced probabilistic matching algorithms, various digital touchpoints and devices are stitched together to create over 50 billion anonymous user profiles from disparate user identifiers.
users
user profiles
How does the ID graph process work?
Supply us with the identifiers you’d like to match. OnAudience will provide you with a feed of the user IDs pairings of your choice.
Available ID pairings:
For marketers
Enrich your 1st-party data to gain new valuable business insights about your customers. You’ll be able to get a better understanding of who your users are, how they interact with your brand and be able to reach them more effectively with advertising.
For publishers
Data enrichment helps you get new insights about your users and what kind of content they’re most interested in. You’ll be able to create more relevant content and improve your monetization efforts.
For advertisers
Using cross-device ID matching, advertisers can increase the scope of their campaigns by targeting the same user on different devices. Other benefits include more accurate targeting and reduced ad waste.
For marketers and advertisers
Enable access to your target audience within the walled gardens of social media. Provide us with your cookie or user IDs and we’ll pair them with their MAIDs that you can use to target your audience on social media.
Start matching your audiences with our data
to increase the efficiency of your campaigns