OnAudience.com is ready for GDPR
The General Data Protection Regulations (GDPR) comes into force on the 25th May 2018 and all European companies must be ready for a new set of rules for collection and processing of EU citizens’ data. New rules are aimed to unify and clarify data privacy law in force in European Union. GDPR will increase privileges of users, whose data are processed.
As one of the world’s largest data warehouses, processing billions of user profiles from 200 markets globally, OnAudience.com pays close attention to data privacy regulations. All data we process on our DMP is non-personally identifiable information. The raw data we collect is subjected to anonymization process to protect personal data of internet users. Therefore, OnAudience.com is ready for the GDPR rules and complies all the current privacy regulations.
Collecting and anonymizing data by OnAudience.com
OnAudience.com gather raw data. The data is stored and processed on our Data Management Platform, where it is subjected to anonymization process. To protect users privacy we use a random alphanumeric identifier for every device so that the people whom the data describe remain anonymous.
Moreover, we pay close attention to types of the data we gather from our partners (publishers, media buyers, media sellers etc.). It is highly important for us to cooperate only with publishers and companiesthat obey data privacy regulations.
Data anonymization process
We collect raw data
The data is subjected to anonymization process
We store and provide anonymized data
What our data is used for?
1st, 2nd and 3rd party data we provide is mostly used by online marketers to find the right audience
with specific attributes and send them right marketing message.
Reaching out to the accurate target group in online marketing is crucial for the effectiveness of the specific campaign. None of PII information is needed for highly effective marketing activities, so providing anonymous data about internet users is what advertisers truly need.
What has OnAudience.com done about GDPR?
For our company digital security of internet users and personal data protection are areas of strategic importance. That is why since a long time we have got implemented strict interior procedures aimed to protect users privacy.
We have taken a number of steps to be perfectly prepared for GDPR regulations:
- Deeply analysis of interior processes affected by GDPR
- Implementation of necessary changes in interior processes and procedures
- Legal analysis of current OnAudience.com business model
- The legal analysis carried out by EY Law
- Operational analysis
- Implementation of interior procedures aimed to protect users personal data
OnAudience.com is GDPR safe
EY Law has carried out the legal analysis
of our products and services.
is highly important for our company:
we anonymize processed data
we are a partner of IAB Europe Transparency & Consent Framework
we collect and process device data
we do not link any data to personal data which identifies a natural person
we comply IAB standards
we support Opt-Out mechanism
we respect Do-Not-Track headers send by web browsers
legal analysis confirmed our compliance with GDPR