Turn your user data into valuable business insights and higher ROI
With a DMP (Data Management Platform) you can collect and analyze your user data to:
- Create audience segments for targeted ad campaigns
- Increase the ROI of your digital ad campaigns
- Discover unique insights about your audience behavior
- Find new ad audiences that match your current customer profile
- Eliminate ad fraud and non-human traffic
How can a DMP benefit your digital marketing?
DMPs help you improve your digital campaigns. The platform makes it easy to manage all customer data and build custom segments dedicated to upcoming campaigns. Divide your customers based on specific products, markets or attributes and deliver them tailored adverts. OnAudience gets you access to one of the world’s largest database of clients’ profiles – find your new clients among over 27 billion user profiles worldwide.
User data from all your sources in one platform
Easily collect customer behaviour data from various sources: websites, mobile apps and business partners on one centralized platform.Learn more
Show relevant ads with targeted campaigns
Divide your customers by purchase intent, market, age, gender or interests and deliver them personalized ads that are more effective than traditional ads.Learn more
Eliminate wasteful ad spend
Make sure that your campaigns are delivered to real humans, not bots. Spend your marketing budget and time more effectively by reaching out to your most valuable customers.
Get access to 27 billion user profiles
Find new ad audiences similar to your current users from our database of over 27 billion user profiles. With OnAudience you get the first 2 million ad impressions completely free of charge.
All data collected with our DMP is safe and automatically subjected to the anonymization process. Every device that's tracked is assigned an alphanumeric identifier, making the data non-personal and GDPR-friendlyLearn more
Valuable business insights about your audience
Get behavioural patterns and unique insights about your users that include demographics and interests. You can use this information to personalize your website or sell ad space to non-competitors that interested in advertising to your audience.
Let's talk. Find out how our DMP can improve your digital campaigns.
Enter your email and we’ll contact you to arrange a 20-minute meeting about using our DMP in your company.
Get valuable business insights about your audience
OnAudience.com DMP makes it easy to analyze profiles of online customers. You can automatically generate reports that include interests, demographics and purchase intentions of your users.
We find behavioral patterns and show what attributes are specific to your online customers, e.g. if visitors are mostly young people from big cities, interested in travels and technology.
On the basis of the analysis, you can identify the most valuable clients’ groups and target them in highly personalized campaigns. In our reports, we present segments to which belong users who visited specific product sites, e.g., if your customers are interested in automotive or are going to buy electronics.
Segment your audience and run targeted campaigns
Reaching out to the right audience is crucial for the effectiveness of online campaigns. DMP OnAudience.com allows companies to collect all data about customers from various sources and next divide them into specific segments.
You can mix attributes (e.g., age, gender, interests, behavior) of all your clients to create audience groups for specific campaigns. Build various segments and run personalized campaigns - deliver your clients’ messages perfectly tailored to their needs.
Created segments can be easily licensed to global DSPs and targeted in your campaigns. Build audiences that like specific products or activities, create segments divided into specific markets and show them accurate messages to improve relationship with your clients.Learn more
How can a DMP help you make more informed marketing decisions and increase ROI?
DMP is a powerful technology that helps you improve your marketing activities. By analyzing your clients’ profiles you know exactly what they need. Data behavior and attributes of online customers are like a signpost for your marketing decision - what product you should promote in which groups? Which features you should expose? Check the profiles of your audience and discover what they desire.
Armed with this knowledge you can prepare more relevant campaigns and achieve your marketing goals. Data-driven decisions will help you run highly effective campaigns, which leads to maximizing your sales.
Data integration on DMP for global electronics company
Campaign for one of the largest mountain resorts in CEE Region
Integration with global DSPs
OnAudience.com is a trusted partner of leading adtech companies. Our DMP is integrated with global DSPs, so you can easily run campaigns to selected target groups by using chosen platform.
Find the right users, create a segment in DMP and license it to global platforms to reach out them in your campaigns via display ads, video, search or social media.
You can create and target audiences that, e.g. buy your products regularly, spend specific budgets or spend a lot of time on your website. Build your target groups and try various marketing techniques, such as cross-selling or up-selling to increase your sales.
Still wondering how you can benefit from using our DMP?
Enter your email and let’s talk about implementing a DMP for your business.
Learn more about Data Management Platform
What is a Data Management Platform?
Data Management Platforms, help collect, organize and activate all the processed data...
6 key benefits of implementing DMP in your business
Check how the DMP platform can help you to improve your marketing activities.
What is look-alike modeling?
Look-alike segments help you find clients who behave like your best converting customers.
How to use DMP and comply with GDPR
Find out how to use DMP and become GDPR-safe comply by controlling and anonymizing all data on one platform.