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Reach targeted audience segments with top-quality data.

With OnAudience.com data you can easily:

  • Target audiences accurately with high-quality cookie data
  • Stay compliant with GDPR
  • Reach hyper-relevant users with custom-tailored audiences
  • Find new users with look-alike audiences
  • Choose from over 1200 audience segments from around the globe

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You can withdraw your consent at any time. We process your personal data after your acceptance to provide you with better contact with us. Our updated privacy policy can be found here.
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How high quality data can boost your digital campaigns?

Audience data enables you to reach the right target group. By choosing OnAudience.com data you get access to one of the world’s largest database that includes over 27 billion high quality user profiles from 200 markets globally. It is a huge collection of digital information, so you can easily find your new clients.

To precisely reach your target audience, choose the right group from over 1,200 ready-made segments or ask our data experts about creating a custom segment, perfectly tailored to your brief. It will boost the effectiveness of your campaigns instantly.

Get access to 27 billion user profiles

Find new ad audience similar to your current users from our database that include over 27 billion high-quality user profiles from 200 markets.

Run personalized ad campaigns

Use high-quality audience data and custom audiences to show them ads tailored to their interests, demography and purchase intentions.

Learn more

1,200+ ready-made segments

Choose the right audiences from hundreds of desktop and mobile segments created in compliance with IAB international standards.

Create custom segments

Build your own audience with attributes perfectly tailored to your brief and reach users who are interested in your product or services.

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Use brands segments

Choose from over 270 brands segments and reach users interested in a specific brand. Find millions of anonymous profiles that read an article or watched a video about a specific brand.

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Get GDPR compliance data

All data in our database is being subjected to the anonymization process. Every device is assigned to an alphanumeric identifier, making the data non-personal and GDPR-friendly.

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Looking for the right audience? Find out how to effectively use audience data

Enter your email and our expert will contact you to:

  • advise how to choose the right audience
  • talk how to target users on specific markets
  • explain how to optimize your campaigns and media budget

  • Desktop data taxonomy

  • Brand taxonomy

  • Mobile taxonomy

Our desktop data covers 200 markets with globally unified taxonomy, including more than 500 predefined segments. Profiles are precisely categorised on the basis of demographic data, interests and purchase intents of web users. We create custom segments on demand.

Demography

145 segments, e.g., age, gender, income, from international market research firm - Gfk

Interests

Over 350 categories, e.g., Arts & Entertainment, Sports, Health & Fitness

Intents

Nearly 100 purchase intents, such as, Automotive, Electronics, Sporting goods

Our unique brand taxonomy allow you to reach out to customers, who are often exposed to contact with a specific brand, e.g. Coca-Cola, BMW or Apple. It includes over 270 segments, which contain millions of anonymous profiles that, e.g. read an article, visited product website or watched a video about a specific brand. Segments are divided into categories, such as Automotive, Electronics or Financial services.

1

User is exposed to contact with a brand

2

User profile is assigned to the specific brand’s segment

3

The segment is ready to be used for targeting the right audience

We analyze more than 800 million unique Advertising IDs from all European countries. The data is categorised on the basis of demography and mobile behaviour. Using advanced machine learning algorithms we segmented web users into characteristic profiles, e.g., mothers, willing to have a baby, air travellers or cat owners. We create custom segments on demand.

Demography & behaviour

More than 150 categories, e,g., Life Stage, Shopping, Arts & Entertainment, Age

Mobile segments

based on geotrapping and mobile behaviour, e.g., Parents, Music Lovers, Radio Listeners

The quality of our data overtook Nielsen DAR benchmarks levels of up to 50 percentage points

To precisely reach your audience you need trusted data. Our data is always up-to-date and the quality of our segments is verified by an independent market standard - Nielsen Digital Ad Ratings.

Users interests and intentions change in time. That is why the lifetime of our cookies is 30 days. We do not store older files, so by choosing our segments, you know that their interests or purchase intentions are fresh. So you’ll spend your budget effectively.

To verify the quality of our segments we run an independent market test - Nielsen DAR. The results of OnAudience.com data overtook benchmark levels of up to 50 percentage points.
See the results in details - download the document that summarises our test and shows the quality of OnAudience.com segments.

Download
Nielsen

GDPR compliance

Data privacy is a matter of strategic importance for our company. That is why we offer only non personally identifiable information. The data is stored and processed on our DMP OnAudience.com, where it is always subjected to anonymization process.

OnAudience.com’s products and services comply with GDPR Privacy policy. We build our Big Data solutions based on Privacy by Design.

GDPR compliance
GDPR compliance of our products and services was confirmed by legal analysis of global consulting corporation
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Data anonymization
To protect users privacy all data we process is subjected to anonymization process
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Privacy

Non-PII data only

We do not collect any personally identifiable information

Do-Not-Track

We respect DNT headers sent by web browsers

Opt-Out

We support IAB recommendations

Case Studies

How audience data can help you reach the right users and increase sales

Audience data enables you to reach the right target group at the right time and in the right place. It helps you to create highly personalized campaigns and deliver selected messages to users who really expect it.

Choosing the right audience helps you to optimize your media budget spendings, prepare more relevant campaigns and maximize sales by delivering, e.g. product ad to users who were looking for it.

You can use ready-made segments that are available through global DSPs or create a custom one, tailored to your needs. We delivered custom segments to bwin - a global online betting brand.

See the results of the conducted campaign in the case study.

Creating custom audiences for bwin campaigns

You can withdraw your consent at any time. We process your personal data after your acceptance to provide you with better contact with us. Our updated privacy policy can be found here.
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Integration with global partners

OnAudience.com is a trusted partner of leading adtech companies. We are integrated with global partners and data distributors, so you can easily run campaigns to selected target groups by using chosen platform.

Find the right users or create a custom segment and reach out them in your campaigns via display ads, video, search or social media.

You can create or use a ready-made segments from our taxonomy which contain over 1,000+ segments, including demography, interests and purchase intentions of Internet users. Build your target groups, reach out to new customers and try various marketing techniques, such as cross-selling or up-selling to increase your sales.

Pricing

CPM based

Fixed CPM rate per impression
Available on the leading DSP platforms

Revenue share

Custom pricing and conditions
Suitable for CRM platforms

By using our data you will ensure that you are sending the right messages to the right audiences.

Contact us to learn more about our data.

Contact us!

Learn more about Data Exchange

How to use the power of 3rd party data in digital marketing?

Learn what is 3rd party data and find out what to take into account in choosing data provider.

What is customer segmentation and how to use custom segments?

Check how to build custom segments and run highly personalized campaigns.

What is brands taxonomy and how to use brands segments?

Find out what separates users interested in BMW from the ones interested in Volvo.

How to process customer data and comply with GDPR?

Find out how to use data in accordance with GDPR regulation.

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