Data Exchange

For advertisers and publishers, Data Exchange is a unique market place that offers ultimate 3rd party data.

Unlike other data providers, Data Exchange connects leading market players and provides over 27 billion high quality and consistent user profiles for all UE and North American markets.

Anonymous marketing is a waste of money

Data changes everything. Data makes marketing even more powerful. Data enables personalized communication with all individual customers. Data enrichment becomes crucial for on-line advertising, marketing automation and CRM platforms.

Buy Billions of user profiles

Data Exchange provides ultimate 3rd party data with thousands of attributes for over 27 billion user profiles. General interests, purchase intentions, geolocalization, mobile apps data, demographics and much more is available.

Sell Monetize your data

Data Exchange unveils the full potential of your resources. Data monetization is one of the hottest trends in the Internet.

Anti-fraud tools

Data driven fraud detection algorithms
Audience reports

Comprehensive user analytics with 3rd party data
Ad block discovery

Data aware ad block detection

Dynamic optimization

Custom segments improved by machine learning and 3rd party data
User graph

Lookalike, cross-device, cross-location, cross-channel user discovery

Desktop data taxonomy
Brand taxonomy
Mobile taxonomy

Our desktop data covers 200 markets with globally unified taxonomy, including more than 500 predefined segments. Profiles are precisely categorised on the basis of demographic data, interests and purchase intents of web users. We create custom segments on demand.

Demography

145 segments, e.g., age, gender, income, from international market research firm - Gfk

Interests

Over 350 categories, e.g., Arts & Entertainment, Sports, Health & Fitness

Intents

Nearly 100 purchase intents, such as, Automotive, Electronics, Sporting goods

Our unique brand taxonomy allow you to reach out to customers, who are often exposed to contact with a specific brand, e.g. Coca-Cola, BMW or Apple. It includes over 270 segments, which contain millions of anonymous profiles that, e.g. read an article, visited product website or watched a video about a specific brand. Segments are divided into categories, such as Automotive, Electronics or Financial services.

User is exposed to contact with a brand

User profile is assigned to the specific brand’s segment

The segment is ready to be used for targeting the right audience

We analyze more than 800 million unique Advertising IDs from all European countries. The data is categorised on the basis of demography and mobile behaviour. Using advanced machine learning algorithms we segmented web users into characteristic profiles, e.g., mothers, willing to have a baby, air travellers or cat owners. We create custom segments on demand.

Demography & behaviour

More than 150 categories, e,g., Life Stage, Shopping, Arts & Entertainment, Age

Mobile segments

based on geotrapping and mobile behaviour, e.g., Parents, Music Lovers, Radio Listeners

Quality

Up-to-date profiles

High quality and verified 3rd party data

Deterministic data

Take advantage of declared and verified data

Probabilistic data

Use a wide variety of behaviorally assigned attributes

Fingerprints

Support for custom fingerprinting and secure identifiers

Cookies

Support for cookies and device identifiers

High quality of OnAudience.com data confirmed by independent market standard Nielsen Digital Ad Ratings.

Check out the result of Nielsen DAR test.

Second edition of the report
about global data market

Get our report about global data market and check estimates and forecasts of data markets for 23 countries globally.

Privacy

Non-PII data only

We do not collect any personally identifiable information

Do-Not-Track

We respect DNT headers sent by web browsers

Opt-Out

We support IAB recommendations

Figures

We own one of the biggest data warehouses in the world.

Pricing

CPM based

Fixed CPM rate per impression
Available on the leading DSP platforms

Revenue share

Custom pricing and conditions
Suitable for CRM platforms

FAQ

What is 3rd party data?

Third-party data is data delivered by other providers. This data usually includes a very widerange of attributes. This data is usually available on the market at a specified price but private deals are possible.

Do you process any PII?

No. We use only anonymous data. We ensure that only anonymous data are being processed by our data engine. Our data providers are obliged to fulfill all legal requirements associated with PII and user profiling applicable in the EU.

How do you collect data?

We create anonymous user profiles and collect a variety of attributes from data providers. We cooperate with on-line publishers and ad networks. The majority of data comes from the Internet.