Publishers and online companies gather thousands of information about their users (e.g., age, behavior or products they buy) and they can easily monetize that data. We aggregate anonymous information about users to offer it to marketers. Thanks to data monetization companies are instantly opening new revenue stream and can boost their income.
Monetizing own data increases your company income
For Publishers adding only a short line of code is needed to gather data from your website
Your data reaches global market instantly and can be bought by thousands of marketers worldwide
We collect only anonymous data - there is no personal information whatsoever
We are trusted, international company, that owns the largest data warehouse in Europe
Publishers or online companies implements a line of code on their websites. That allows us to collect raw data about users and convert it into segmented user profiles thanks to Big Data tools and machine learning algorithms. Anonymous profiles can be purchased by marketers on major global data buying platforms. The publisher or company receives revenue each time their data is sold.
First-party data is your data. This data is collected directly from your own sources. This data usually includes website traffic data, mobile application data and CRM data. This data is available only to yourself unless you decide to license it to others.
Second-party data is data collected directly from your partners. This data usually includes on-line campaigns data and customer journey data. This data is shared between you and your partners according to individual agreements.
Third-party data is data delivered by other providers. This data usually includes a very wide range of attributes. This data is usually available on the market at a specified price but private deals are possible.