Using intelligent data starts with gathering relevant data which positively affects business. It is about discovering meaningful information that delivers insights for customized and personalized messages to the right consumer at the right time.
Matching behavioral profiles with custom insights allows marketer to design personalized customer experience.
Reaching audience with personalized advertising content to build emotional relation ultimately drives results.
Have empty cells in CRM filled to rise value of data and boost customer awareness.
Individual messaging positively affects brand attachment and customer engagement.
CRM Enrichments starts with anonymous matching
of users by cookie ID and/or hashed email addresses.
First-party data is your data. This data is collected directly from your own sources. This data usually includes website traffic data, mobile application data and CRM data. This data is available only to yourself unless you decide to license it to others.
Second-party data is data collected directly from your partners. This data usually includes on-line campaigns data and customer journey data. This data is shared between you and your partners according to individual agreements.
Third-party data is data delivered by other providers. This data usually includes a very wide range of attributes. This data is usually available on the market at a specified price but private deals are possible.