Movie

Data monetization

Data monetization enable companies and publishers to make profits from data they collect.

Anonymous data about online users is stored on our DMP platform and it is accessible for marketers on global major data buying platforms.

X

KEY PROFITS

New revenue stream

Monetizing own data increases your company income

Fast implementation

For Publishers adding only a short line of code is needed to gather data from your website

Global reach

Your data reaches global market instantly and can be bought by thousands of marketers worldwide

100% secure user data

We collect only anonymous data - there is no personal information whatsoever

Reliable partner

We are trusted, international company, that owns the largest data warehouse in Europe

How it works

Publishers or online companies implements a line of code on their websites. That allows us to collect raw data about users and convert it into segmented user profiles thanks to Big Data tools and machine learning algorithms. Anonymous profiles can be purchased by marketers on major global data buying platforms. The publisher or company receives revenue each time their data is sold.

How Data monetization works

FAQ

What is 1st party data?

First-party data is your data. This data is collected directly from your own sources. This data usually includes website traffic data, mobile application data and CRM data. This data is available only to yourself unless you decide to license it to others.

What is 2nd party data?

Second-party data is data collected directly from your partners. This data usually includes on-line campaigns data and customer journey data. This data is shared between you and your partners according to individual agreements.

What is 3rd party data?

Third-party data is data delivered by other providers. This data usually includes a very wide range of attributes. This data is usually available on the market at a specified price but private deals are possible.

Get more out of data - convert Big Data to Smart Data.

Interested in learning more?

Contact us!

OnAudience.com in media

MarTechSeries MediaPost The Drum PerformanceIn What's New in Publishing MobileMarketing
This website uses cookie files installed by OnAudience Ltd or third parties for statistics, marketing and analytics purposes, enabling us to provide you with the personalized advertising on the websites you visit. You can change your cookie settings or disable them at any time via your browser settings. Continuing to use this website without changing the cookie settings means that cookie files will be placed on your end device. For more information about use of cookie files please see our Privacy Policy. OK.