For advertisers, Data Management Platform is a must have technology that significantly improves direct marketing and on-line advertising. Unlike other technologies, Data Management Platform is a cloud-based, flexible and easy to adapt solution.
Data is everywhere. Data makes devices smart. Data makes business more efficient. Data management becomes crucial for companies and makes customers more satisfied, employees more loyal and investors more involved.
Data Management Platform is a cloud-based service suitable for 1st and 2nd party resources and can be easily enriched by 3rd party sets. It integrates all data including on-line advertising and CRM platforms and unveils their full potential.
Collect own data from any source
Manage data collected for customers and partners
Take benefits of thousands of attributes for over 4 billion user profiles
Enrich your CRM with ultimate data for better customer experience
License your data to DSP platforms for on-line campaigns
Use machine learning for real-time reporting
Take advantage of declared and verified data
Use wide variety of behaviorally assigned attributes
Support for custom fingerprinting and secure identifiers
Support for cookies and device identifiers
Keep an unlimited number of events per user
Describe users with an unlimited number of attributes
Raw data analyzed daily
Fixed CPM rate per impression
Suitable for 3rd party data enrichment
Custom pricing and conditions
Dedicated integrations available
First-party data is your data. This data is collected directly from you own sources. This datausually includes website traffic data, mobile application data and CRM data. This data is available only to yourself unless you decide to license it to others.
Second-party data is data collected directly from your partners. This data usually includes on-line campaigns data and customer journey data. This data is shared between you and your partners according to individual agreements.
Third-party data is data delivered by other providers. This data usually includes a very wide range of attributes. This data is usually available on the market at a specified price but private deals are possible.