Data is the fuel of future
Data is everywhere. Data makes devices smart. Data makes business more efficient. Data management becomes crucial for companies and makes customers more satisfied, employees more loyal and investors more involved.
BIG DATA made easy
Data Management Platform is a cloud-based service suitable for 1st and 2nd party resources and can be easily enriched by 3rd party sets. It integrates all data including on-line advertising and CRM platforms and unveils their full potential.
1st party data
Collect own data from any source
2nd party data
Manage data collected for customers and partners
3rd party data
Take benefits of thousands of attributes for over 9 billion user profiles
Enrich your CRM with ultimate data for better customer experience
License your data to DSP platforms for on-line campaigns
Insights and analytics
Use machine learning for real-time reporting
Take advantage of declared and verified data
Use a wide variety of behaviorally assigned attributes
Support for custom fingerprinting and secure identifiers
Support for cookiesand device identifiers
Keep an unlimited number of events per user
Describe users with an unlimited number of attributes
Fixed CPM rate per impression
Suitable for 3rd party data enrichment
Custom pricing and conditions
Dedicated integrations available
What is 1st party data?
First-party data is your data. This data is collected directly from your own sources. This data usually includes website traffic data, mobile application data and CRM data. This data is available only to yourself unless you decide to license it to others.
What is 2nd party data?
Second-party data is data collected directly from your partners. This data usually includes on-line campaigns data and customer journey data. This data is shared between you and your partners according to individual agreements.
What is 3rd party data?
Third-party data is data delivered by other providers. This data usually includes a very wide range of attributes. This data is usually available on the market at a specified price but private deals are possible.