Data Exchange

For advertisers and publishers, Data Exchange is a unique market place that offers ultimate 3rd party data. Unlike other data providers, Data Exchange connects leading market players and provides over 3 billion high quality and consistent user profiles for all UE markets.

Anonymous marketing is a waste of money

Data changes everything. Data makes marketing even more powerful. Data enables personalized communication with all individual customers. Data enrichment becomes crucial for on-line advertising, marketing automation and CRM platforms.

Buy

Billions of user profiles

Data Exchange provides ultimate 3rd party data with thousands of attributes for over 3 billion user profiles. General interests, purchase intentions, geolocalization, demographics and much more is available.

Sell

Monetize your data

Data Exchange unveils the full potential of your resources. Data monetization is one of the hottest trends in the Internet.


Anti-fraud tools

Data driven fraud detection algorithms


Audience reports

Comprehensive user analytics with 3rd party data


Dynamic optimization

Custom segments improved by machine learning and 3rd party data


User graph

Lookalike, cross-device, cross-location, cross-channel user discovery


Ad block discovery

Data aware ad block detection

Quality

Up-to-date profiles

High quality and verified 3rd party data

Deterministic data

Take advantage of declared and verified data

Probabilistic data

Use a wide variety of behaviorally assigned attributes

Fingerprints

Use wide variety of behaviorally assigned attributes

Cookies

Support for cookies and device identifiers

Privacy

Non-PII data only

We do not collect any personally identifiable information

Do-Not- Track

We respect DNT headers sent by web browsers

Opt-Out

We support IAB recommendations

Taxonomy

IAB taxonomy

About 500 predefined segments available

Custom taxonomies

Individual segments created on demand

Figures

Unique users

3B

Markets in Europe

40

Pricing

CPM based

Fixed CPM rate per impression
Available on the leading DSP platforms

Revenue share

Custom pricing and conditions
Suitable for CRM platforms

FAQ

What is 3rd party data?

Third-party data is data delivered by other providers. This data usually includes a very widerange of attributes. This data is usually available on the market at a specified price but private deals are possible.

Do you process any PII?

No. We use only anonymous data. We ensure that only anonymous data are being processed by our data engine. Our data providers are obliged to fulfill all legal requirements associated with PII and user profiling applicable in the EU.

How do you collect data?

We create anonymous user profiles and collect a variety of attributes for data providers. We cooperate with on-line publishers and ad networks. The majority of data comes from the Internet.

How do you provide data?

We provide data to the leading DSP and CRM platforms and are available on CPM basis. We are happy to make direct integrations if needed.