Data Exchange

For advertisers and publishers, Data Exchange is a unique market place that offers ultimate 3rd party data.

Unlike other data providers, Data Exchange connects leading market players and provides over 9 billion high quality and consistent user profiles for all UE and North American markets.


Buy Billions of user profiles

Data Exchange provides ultimate 3rd party data with thousands of attributes for over 9 billion user profiles. General interests, purchase intentions, geolocalization, mobile apps data, demographics and much more is available.

Sell Monetize your data

Data Exchange unveils the full potential of your resources. Data monetization is one of the hottest trends in the Internet.

  • Anti-fraud tools

    Data driven fraud detection algorithms

  • Audience reports

    Comprehensive user analytics with 3rd party data

  • Ad block discovery

    Data aware ad block detection

  • Dynamic optimization

    Custom segments improved by machine learning and 3rd party data

  • User graph

    Lookalike, cross-device, cross-location, cross-channel user discovery

  • Desktop data taxonomy
  • Mobile taxonomy
Our desktop data covers over 40 European and North American markets with globally unified taxonomy, including more than 500 predefined segments. Profiles are precisely categorised on the basis of demographic data, interests and purchase intents of web users. We create custom segments on demand.


145 segments, e.g., age, gender, income, from international market research firm - Gfk


Over 350 categories, e.g., Arts & Entertainment, Sports, Health & Fitness


Nearly 100 purchase intents, such as, Automotive, Electronics, Sporting goods

We analyze more than 800 million unique Advertising IDs from all European countries. The data is categorised on the basis of demography and mobile behaviour. Using advanced machine learning algorithms we segmented web users into characteristic profiles, e.g., mothers, willing to have a baby, air travellers or cat owners. We create custom segments on demand.

Demography & behaviour

More than 150 categories, e,g., Life Stage, Shopping, Arts & Entertainment, Age

Mobile segments

based on geotrapping and mobile behaviour, e.g., Parents, Music Lovers, Radio Listeners


Up-to-date profiles

High quality and verified 3rd party data

Deterministic data

Take advantage of declared and verified data

Probabilistic data

Use a wide variety of behaviorally assigned attributes


Support for custom fingerprinting and secure identifiers


Support for cookies and device identifiers

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Non-PII data only

We do not collect any personally identifiable information


We respect DNT headers sent by web browsers


We support IAB recommendations


We own one of the biggest data warehouses in the world.

9 bilion unique users


CPM based

Fixed CPM rate per impression
Available on the leading DSP platforms

Revenue share

Custom pricing and conditions
Suitable for CRM platforms


What is 3rd party data?

Third-party data is data delivered by other providers. This data usually includes a very widerange of attributes. This data is usually available on the market at a specified price but private deals are possible.

Do you process any PII?

No. We use only anonymous data. We ensure that only anonymous data are being processed by our data engine. Our data providers are obliged to fulfill all legal requirements associated with PII and user profiling applicable in the EU.

How do you collect data?

We create anonymous user profiles and collect a variety of attributes from data providers. We cooperate with on-line publishers and ad networks. The majority of data comes from the Internet.

How do you provide data?

We provide data to the leading DSP and CRM platforms and are available on CPM basis. We are happy to make direct integrations if needed.

By using our data you will ensure that you are sending the right messages to the right audiences.

Contact us to learn more about our data.

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